It was announced in July 2014 that Manchester United would not be renewing any contract with Nike, with whom they previously had a 13-season contract. Instead MU locked into a sponsorship deal with Adidas for approximately $117 million a year.
With a new sponsorship company comes new uniforms designs for the team, and a new set of fan ones as well. This is the first time Adidas has made MU uniforms in 24 years, according to CNN.
So this summer, when Adidas and Manchester United released the fan kits (uniforms), people looked forward to the potential refreshing designs for the team. However, instead of a warm welcome, Adidas and MU were immediately overtaken by the negative online response of both MU fans, and female soccer fans in general.
This is due to the fact that there is a considerable difference between the male MU jersey and the…
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