What You Can Learn From the President Joining Twitter

Women's iLab

On May 18th, President Barack Obama was given access to the President’s first official Twitter account. As he adorably tweeted, “Hello, Twitter! It’s Barack. Really! After six years they’re finally giving me my own account,” Obama quickly made 2.6 million Twitter followers.

Besides joking around with President Bill Clinton on the timeline, the Obama administration is taking advantage of the amazing marketing tool that Twitter grants its users. By scrolling through only the first month of tweets, Obama engages with the American people and continues to promote his administration.

Promoting an administration is essentially the same as promoting a business—encouraging people to buy and support their product or mission. If we look deeper into what President Obama shares on the timeline, we can gain knowledge of how to properly promote our own brands, companies, and organizations to the same affect.

Photo from twitter.com/potus Photo from twitter.com/potus

First, Twitter gives you…

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